The 6 Benefits Of Animated Explainer Videos
Explainer videos come in several types, but the animated format has distinct advantages.
1. Stand out:
There are many animation styles to choose from, allowing a brand to create videos that are distinctly theirs. These include whiteboard animation; typography videos; stop-motion animation; 2D animation; 3D animation.
2. It’s easy to show how difficult things work:
Intangible products (like software), unseen systems (like underground water systems), inaccessible locations (like Mars) can all be explained using models.
3. Easy to edit:
Updating, changing the focus or extending the length of an animated video is easier than having to film new footage. In the case of live-streams, no edits can be made at all. What you see is what you get.
4. Easy to make more:
Unlike with live-action videos, which feature actors or products and are filmed on location or in a studio, it’s easy to extend a campaign or increase brand recognition by producing further videos with the same look and feel, location and characters.
5. Cost-effective:
Animated videos are cost effective because they don’t require a whole host of experts from live actors to makeup artists, catering, and wardrobe. Everything is done on computer so expensive sets and locations are not needed. They also require fewer production ream hours because they are quicker to produce.
5. Versatile:
An Animated Explainer Video can be used on many platforms and for many purposes.
- Website and Landing Pages
- Crowdfunding Sites and Campaigns
- Conferences, Presentations, and Events
- Social Media and Paid Social
- Investor Pitches
- Email Campaigns
Why Your Business (Really) Needs Expliner Videos
It might appear that the purpose of the explainer video is simply to break complicated topics into easy-to-understand pieces, but this is only half of the story. First and foremost, the explainer video is a marketing tool. And it is one of the best.
- Increase traffic to your website: 70% of the top 100 search results listings have video
- Increase sales: Over 80% of businesses report increased sales when using Animated Explainer Videos. This is because 64-85% of customers are more likely to buy after watching a product video
The first rule of marketing: give value. And, clearly, customers prefer the video format. Of the different formats, animation is the one that provides the most creative scope. A company can unpack complex topics in a style unique to their brand without breaking the bank.
Besides the value of getting quick and simple answers to their questions or help troubleshooting an aspect of a product or service, an explainer video is user-friendly. It can be paused or rewound and replayed as many times as you like.
It is also easy to share a video on social media. This is a powerful way of increasing brand awareness for very little spend. Best of all is that recommendations have the same power as word of mouth which brings in 5x more sales than paid media.
Of course, none of this will happen if an explainer video is not quality.
The Value Of Quality Production
Quality plays a big role in the success of Animated Explainer Videos. Every element of the production has a direct effect on the viewer’s perception of value and this impacts a brand’s reputation. Ultimately, when explainer videos are poor quality, it puts a company in danger of losing clients and sales.
Both B2B and B2C customers make purchase and brand loyalty decisions based on trust. A low-quality Animated Explainer Video looks unprofessional or doesn’t deliver the information the viewer is seeking, giving the impression that the product or service isn’t good quality or the company doesn’t actually know what they are doing.
1. Vision
What is the purpose of the video? This question can be trickier than people think. It is produced not only to deliver certain explainer content, but it should also fit into the brand’s marketing strategy.
The vision informs the script, animation style, supporting marketing structure and assets, and how success will be measured.
2. Pre-Production
Preparation has a direct impact on the quality and cost of the video. The script gets the story straight, guards against repetition, creates flow, matches the brand voice, and ensures that the core messages are delivered in a way that makes it easy for the audience to understand.
The storyboard translates the script into rough images. It is a tool to test the concept and to organise the scenes. It gives decision-makers an idea of how the final video might look.
In the long run, both the script and the storyboard save the time and the expense of redoing the video if it doesn’t meet approval.
3. Production
Guided by the script and storyboard, production includes layout (composing the shots); modelling, texturing, lighting, rigging (defining how the character or object will move); and animation. The separate building blocks are collected in the form of raw footage.
4. Post-Production
All elements are brought together and polished during post-production. Transitional effects are added. Sound editing includes adding all of the sound effects, music and voices and ensuring lip sync. Scenes are rearranged, unwanted scenes are removed. Text is added.
Editing is crucial to creating a professional video with a seamless flow.
We Make High-Quality Animated Explainer Videos
Explainer videos are no longer just nice-to-have. They are essential for companies wanting to drive more traffic to their landing pages, keep customers happy and loyal, or make more sales.
Many companies know they should take advantage of this opportunity, but are held back by budgetary constraints. The truth is, our Animated Explainer Videos are extremely cost-effective.
Our professional videos are high-quality from start to finish. There are a lot of elements that go into its production, and each is as important as the next. An effective explainer video is short, straight to the point and most importantly, has a clear call-to-action. It flows seamlessly. The messaging is consistent across animation and sound effects.
Our script writers, production team, producer and director are experienced in and passionate about creating Animated Explainer Videos.
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