Agile Ability – Email Marketing

Email Marketing – How Does It Work For You?

Email marketing is a form of Digital Marketing that involves sending a commercial message to your target demographic using email. A successful email marketing strategy converts prospects into customers and turns first-time buyers into loyal customers.

Email was first used in 1971, and half a century later, it’s still the most integral form of digital communication. With email marketing, you have a tool that gives you a direct means of connecting with your leads, nurturing them, and turning them into customers by consistently winning them over with relevant and timely content.

The Power of Email Marketing

The power of email marketing lies in perfecting your email marketing campaigns to maintain client bases. It’s easy to use, highly cost-effective and a powerful strategy for all kinds of businesses. Even if you are a first-timer with setting up email marketing campaigns, know that your email efforts are not in vain and you’re headed in the right direction.

As the nature of email marketing relies on sending and receiving things (in the form of clicks, purchases, donations, etc.), it’s easy to measure successes and failures. You can learn and re-launch your campaigns and there’s always room for improvement. Email marketing tells you when you need to go back to the dashboard and re-think your strategy.

You can create killer campaigns by focussing on the ‘design’, ‘content’, and the ‘users in mind’. As most users will open emails on phones and mobile devices, they need to look perfect to inspire a response. So there’s a lot of thought that goes into constructing well-informed and polished email marketing campaigns.

Email Marketing Return On Investment (ROI)

Return On Investment (ROI) is used to calculate the efficiency and profitability of an investment. So how would you measure the profitability of your email marketing?

ROI = Gained – Spent (expressed in percentage)

As a marketer, you would expect your email marketing campaign to produce a healthy return that you can calculate. For this, you should know the goal of your email marketing campaign so you have the exact metrics to calculate your ROI.

Did you know that if email marketing is done right, the ROI for email marketing can be as high as 4400% i.e. £44 and every singly pound spent on the campaign. This means it’s definitely worth spending a bit on email marketing to get back a lot!

Local Email Marketing

For local email marketing London is a good place to start. You can be sell your products or services online with county-specific email marketing. If you’re trying to reach Reigate as a specific demographic, then with email marketing Reigate customers would benefit from specific localized content. For email marketing Surrey it would also be ideal, especially when you’re working on campaigns that are county-specific.


Mailchimp is a web-based email marketing service with millions of users worldwide. It is an excellent choice when all you want is successful email marketing. With the right tools and guidance at every step, Mailchimp helps small businesses to do big things.

Whether it is a start-up or a well-established company, an effective email-marketing plan is key to spreading and expanding your business, increasing profits, and selling more stuff.

Why Use Mailchimp?

Mailchimp is only one of many solutions for creating a strong and favourable email marketing campaign to build and strengthen your relationships with potential and existing customers. Here’s why:

  • Mailchimp is free for up to 2000 subscribers on your email list with 12000 monthly emails.
  • Easy to use and lets you create HTML email templates without any coding
  • The service is trusted by more than 7 million users worldwide
  • Mailchimp integrates extremely well with WordPress and the integration is very easy. The availability of high-quality plugins let the two services make nice with one another
  • Superior user-experience
  • Makes it easy to design beautiful, and personalised email campaigns
  • You can test your campaigns to make sure it looks good. You can send a test email to your friends and co-workers to get a second pair of eyes before you send it
  • Measures your performance by collecting data in your Mailchimp reports that will help you refine your marketing strategy

Getting Started With Mailchimp To Create Email Marketing Campaign?

Step 1 – Set up a free Mailchimp account. For that, simply go to the Mailchimp website and click ‘Sign Up Free’ in the upper right corner. Create your account by entering details and get done with email verification too.

Step 2 – Get to know the dashboard. From the dashboard, you can create and send a campaign (email broadcast), create a list where subscribers are stored, and start building an audience.

Step 3 – Create your first email list. Put in all the details and save.

Step 4 – Generate a Signup form. A signup form will appear on your website where people can subscribe to your newsletter. For this, you will have to verify the domain link, send a verification email and use the verification code. You can customise the form.

Step 5 – Add the form to your website.

Step 6 – Set up an email template.

Step 7 – Create your first campaign.

Step 8 – Confirm and send.

And now, you’re all set with your painless email marketing campaign!

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