Agile Ability – Email Marketing
Email Marketing – How Does It Work For You?
Email marketing is a form of Digital Marketing that involves sending a commercial message to your target demographic using email. A successful email marketing strategy converts prospects into customers and turns first-time buyers into loyal customers.
Email was first used in 1971, and half a century later, it’s still the most integral form of digital communication. With email marketing, you have a tool that gives you a direct means of connecting with your leads, nurturing them, and turning them into customers by consistently winning them over with relevant and timely content.
The Power of Email Marketing
The power of email marketing lies in perfecting your email marketing campaigns to maintain client bases. It’s easy to use, highly cost-effective and a powerful strategy for all kinds of businesses. Even if you are a first-timer with setting up email marketing campaigns, know that your email efforts are not in vain and you’re headed in the right direction.
As the nature of email marketing relies on sending and receiving things (in the form of clicks, purchases, donations, etc.), it’s easy to measure successes and failures. You can learn and re-launch your campaigns and there’s always room for improvement. Email marketing tells you when you need to go back to the dashboard and re-think your strategy.
You can create killer campaigns by focussing on the ‘design’, ‘content’, and the ‘users in mind’. As most users will open emails on phones and mobile devices, they need to look perfect to inspire a response. So there’s a lot of thought that goes into constructing well-informed and polished email marketing campaigns.
Email Marketing Return On Investment (ROI)
Return On Investment (ROI) is used to calculate the efficiency and profitability of an investment. So how would you measure the profitability of your email marketing?
ROI = Gained – Spent (expressed in percentage)
As a marketer, you would expect your email marketing campaign to produce a healthy return that you can calculate. For this, you should know the goal of your email marketing campaign so you have the exact metrics to calculate your ROI.
Did you know that if email marketing is done right, the ROI for email marketing can be as high as 4400% i.e. £44 and every singly pound spent on the campaign. This means it’s definitely worth spending a bit on email marketing to get back a lot!
Local Email Marketing
For local email marketing London is a good place to start. You can be sell your products or services online with county-specific email marketing. If you’re trying to reach Reigate as a specific demographic, then with email marketing Reigate customers would benefit from specific localized content. For email marketing Surrey it would also be ideal, especially when you’re working on campaigns that are county-specific.
Mailchimp is a web-based email marketing service with millions of users worldwide. It is an excellent choice when all you want is successful email marketing. With the right tools and guidance at every step, Mailchimp helps small businesses to do big things.
Whether it is a start-up or a well-established company, an effective email-marketing plan is key to spreading and expanding your business, increasing profits, and selling more stuff.