Agile Ability – Social Media Marketing
How To Use Social Media For Small Businesses And Grow Big!
Social Media is a powerful tool for any business. It enables businesses to connect directly with their target audience to build brand awareness and loyalty. As you create more awareness about your brand through social media, you build interest, which in turn generates sales.
By having active social media profiles, you increase your visibility and reach through search result pages. You don’t need to showcase your business on every single platform to show that you are active.
Sharing the right social media content with the right people also depends upon the platform. For example, Facebook, Instagram, Twitter, You Tube, TikTok, Discord, Snapchat and all other social media platforms have a specific way they are used by customers. So, for the businesses to become successful, one should know the best practices for advertising on each platform i.e. what type of content should be posted, and how often should we share and advertise.
Facebook Advertising for Small Businesses
There are more than 2 billion active monthly Facebook users, 1 billion of which are active on a daily basis, making it the biggest social media platform in the world. So, if your target customer is most likely to be on any Social Media Platform, it’s Facebook.
What To Post on Facebook – You can try sharing different types of content and check what resonates with your audience by analysing the most impressions, engagements, and shares. Once you’ve determined what type of content and updates your audience most responds to, you can use this type of content only. You can opt to use all Social Media Surrey demographics to target your posts to people who are local to the county.
How Often To Share – Posting too much may run the risk of people un-liking your page, and posting too little may risk your engagement metrics. An update a day is the optimal rate for most businesses. If your business targets hyper local audiences you can opt to target customers in your town or village. Facebook is the perfect marketing tool for small businesses, providing a wealth of social media data which which provides information on when and how much to post, even as granular as a small market town such as Reigate in Surrey.
Advertising Strategies – Facebook ads can be a powerful marketing tool for your small business. With simple measurement based on interests and custom audiences, Facebook ads can help grow your business. This also works locally. So if you’re in Sussex, advertising strategies should match the tools on social media Sussex people can connect with.
Here are some useful tips for Facebook campaigns:
- Match campaign objectives to your goals. Facebook ads have objectives outlined for almost every goal you could have – be it traffic generation, engagement, app installs, video views, lead generation, or getting messages.
- Find your target audience in audience insights.
- Make sure your geo-targeting is on point.
- Keep re-targeting.
- Monitor your ads and control your budgets effectively.
Instagram Advertising for Small Businesses
In 2020, Instagram reports 500 million daily active users and over 2 billion monthly active users. Instagram offers a couple of different posting formats and relies more on visuals than text. Since Instagram is affiliated with Facebook, paid ads from your business Instagram account can be created directly from Facebook. Instagram is a perfect place to launch your localised campaign and see it reap the fruit. If you would like to localise your social media London campaign you can ringfence your target audience to this region.
What To Post on Instagram – Posts on Instagram could be photos, short stories, and reels of your business including your brand values, company story, and the expertise or promotional items you can offer your customer. Don’t skip the caption, location, and popular hashtags to make your posts discoverable.
How Often To Share – Find what works for your business and stick to it. Posting Instagram stories daily can work wonders for you.
Advertising Strategies – 84% of people on Instagram are most likely to shop from small businesses. You can create stories, photos, videos, and carousel ads and reach out to people who matter most to you. Target people based on location, interests, demographics, behaviours to make your ads reach the right audience.
Start By Creating A Social Media Content Calendar
Sometimes, you may find it difficult to manage all your social networks. A social media content calendar helps you organise and coordinate your campaigns, breaks down your content format for different social media channels, scales your productivity and boosts sales. Try starting with the 80-20 rule, i.e. use 80% of your content to inform, educate, and entertain your audience and 20% to promote your business and sell your products.
With proper planning and regular management, social media offers many benefits for small business owners including finding the right audience, brand awareness, increasing leads, saving money, and managing your online reputation.