AgileAbility – Content Marketing
Target and nurture visitors into customers with content marketing
Content Marketing is a marketing approach focused on creating and distributing valuable, relevant, and consistent content. This works to attract and retain a clearly defined audience. It also helps drive profitable customer action.
Content marketing is one of the most effective methods of growing audience engagement, developing your brand value, and driving sales. In today’s age, customers expect high-quality and consistent content from their favourite brands.
Creating A Content Marketing Matrix
Content Marketing Matrix (CMM) is a framework from which a content marketer considers and plans what works best for the audience with the right content, at the right time, and in the right place.
A Content Marketing Matrix involves brainstorming future content ideas to generate leads, nurture them, encourage sharing, and generate backlinks for SEO, and is a key part of the strategic approach to content marketing.
CMM is a powerful tool for marketers as it’s a structured content mapping tool to help you think through the key dimensions of which types of content will best support the target audience to purchase.
Here’s how you can apply the content marketing matrix to companies or brands:
Step 1 – Assessing the values of different types of content
Step 2 – Review the current use of content within a company by plotting different content formats
Step 3 – Review competitor use of these content types
Step 4 – Brainstorm possible future content types
Step 5 – Use criteria from Step 1 to select new content types
Great content has been the foundation of a successful content marketing strategy. It’s what will drive in leads through organic searches and work to turn those leads into paying customers. If you can extract value from every single piece of content you curate, you can boost conversions.
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