Agile Ability – About SEO
How SEO Improves Your Website Rankings
Your website must appear on the first search results page: 75% of users never scroll further. Therefore, the chances of clickthroughs to your website depend on your ranking. Search engine optimisation (SEO) is thus a set of techniques that helps Google rank your website.
What Is Search Engine
SEO is the process of getting targeted traffic to a website through organic or unpaid search engine results. Technically, it is what one uses to increase website visibility through different tools without paying for it. SEO targets different kinds of searches including image search, news search, video search, and industry-specific vertical search engines.
Why Do You Need SEO?
Imagine your website appearing on the first page of a Google search. People click through and end up on your website – which is your first step to sales. Once they’re on your page, it’s up to you – the website owner – on how you choose to keep them there. This is done by having very relevant and up-to-date content on the site.
When you create engaging and effective SEO-friendly content, you increase your chances of bringing in your target demographic to your site. So the purpose of SEO optimisation is basically to improve your site’s rankings and convert those rankings into customers and leads, which means more sales, more loyal customers, and business growth.
International SEO – Ways To Optimise Your Multilingual Website
International SEO comes into the process when you know that a good share of your website visitors come from different countries than where you are located, speak different languages, or both. International SEO is all about optimising your website so that search engines can identify which countries you want to target and which languages you want to use for your business.
Raw materials used for international SEO:
- International friendly URL structure
- Language tags
- Creating content in those languages
The following are considered to be the best practices for International SEO:
URL Structures – Webmasters can employ a few URL structures to target a particular country with their websites. Using a country top-level domain (ccTLD), a subdomain, a subdirectory, a gTLD with language parameters, or even using an entirely different domain name.
Language Target – Showing search engines the local language, and language Meta tags. For example, for a multilingual website, the link provided in the French language would tell Google that an alternate version of the content is available in French.
Tailored Content – By using local language, currency, and time zone with local contact information, addresses, and phone numbers, you are sending users and search engines to the right spot. Consider cultural differences when you create design and content.
Localising – The other things to show search engines that your site targets a specific country are: hosting your site on a local IP, linking to local content, building links from local resources, finding ways to rank on local (country-specific) search engines.
SEO is something your website needs to concentrate on right now and in the future as well. So if you are only starting to focus on SEO now, it’s not too late!