Deliver Higher Quality, More Audience Focused Results Quicker
Agile Marketing Training
Agile Digital Marketing Certificate
Start Your Path
to Effective Marketing Agility
The Agile Digital Marketing Certificate is an interactive tailored course which will give your marketing team the tools they need to adopt an Agile mindset and start to use Agile frameworks such as Scrum and Kanban within their day-to-day working environment.
Agile is a marketing mindset that holds the key to making marketing work in today’s volatile digital climate. As audience expectations of instant gratification rise, marketing technology gets more sophisticated. The channels we need to reach keep increasing, and the speed at which marketers are tried and tested increases exponentially.
This interactive knowledge-based training course will empower your marketing team to use Agile Marketing Principles and Frameworks, and deliver higher quality, more audience focused results, quicker.
Become a master of continuous change with our tailored Agile Digital Marketing Course.
Become an Agile Digital Marketing Professional in Just a Few Weeks
Our courses offer live interactive sessions online or in-person, adapted to your marketing team’s working day. They can be intensive full day courses or more popular modular sessions which only take a couple of hours per day over a few weeks.
Live Interactive Training
Engage with experienced trainers and other members of your training cohort. Our training is live which allows students to ask questions and learn from each other.
Broken Down Into Modules
Our programmes are tailored to fit your team’s working day by only taking a few hours each day. Learning becomes part of your weekly routine and does not disrupt your workflow.
By adopting an iterative approach to learning, we are continuously building on each module’s learning outcomes, making learning easy and fun.
What You Will Learn
Through a combination of classroom lectures, interactive sessions, games and real-life case studies, the Agile Digital Marketing Course provides marketers with an in-depth overview of all the practices and principles they need to become successful Agile Marketing Practitioners.
- Defining Agile Marketing and the Agile Mindset, Values and Principles
- The Agile Manifesto and how Customer Centricity leads all decisions
- Agile Tools & Frameworks, adapting Scrum, Kanban or Scrumban to your Digital Marketing context
- Creating, developing and incentivising empowered Cross-Functional, Self-Organising teams
- Short iterative and adaptive work cycles, Sprints, flow-based approaches and WIP
- Creating a culture of experimentation and continuous improvement.
- Using Marketing data to inform Pivot or Perceiver.
- Implementing your Agile Digital Marketing Journey within your organisation
- Instructor-led learning broken up into 8 modules.
- Highly interactive delivered in-person or online. To change quickly is a source of competitive advantage
- Tailored to your team’s knowledge and experience.
- Just a couple of hours per day without disrupting your workday.
- Built on internationally recognised certification.
- Real-life examples and best practices tailored to your organisation.
- Fun team building games apply learning principles to practical outcomes.
- Delivering ongoing support to integrate Agile across your organisation.
Best business value emerges when marketing is aligned to clear business goals, delivered frequently, and involves the collaboration of motivated and empowered people.