Our Clients’ Case Studies

Success Stories
That Speak for Themselves

Nutfield Dairy

Nutfield Dairy is a new startup launched by two passionate young entrepreneurs Matthew Elphic and his partner Betsie Edge, bringing back the classic Milkman delivery service. They offer locally produced, fresh milk from their happy cows grazing on the Surrey Hills, every day to people’s doors.

Their website was unable to cope with a growing business’s demands, as it was an off-the-shelf template. It had a classic shopping cart system but was missing functionality that was causing the owners to lose a lot of time managing their customers. They needed an online business that would enable the dairy to work more efficiently and allow customers to manage their own orders, giving Matthew and Betsie more time growing the business.

Our solution was a new website design and eCommerce store that delivered an enhanced shopping cart experience, provided customer account features, and enabled more flexible order management for recurring orders as well as integrated reporting functions tailored to help Mathew and Betsie run their business more efficiently.


Fairershare.org.uk is a social initiative sponsored by the Woodhaven Trust. The ambition is to create a fairer, more progressive tax system in the UK. AgileAbility was contracted as the project lead with the sole responsibility to partner with UK agencies to develop a website supporting a countrywide digital marketing campaign. We targeted northern regions of the UK to gain signatures of public support for Fairer Share’s version of Council Tax reform in the UK.

Having conducted a study of the campaign’s objectives and requirements, we developed an RFP briefing model and applied the process across multiple potential partner agencies. We supported the selection process and became an integral part of the project team applying an Agile framework, conducting IPSOS surveys that informed the web assets’ design and development team and the social media profile. Finally, we advised and supported a Geographic Micro-Targeted digital campaign focused on areas of the country most affected by Council Tax disparity.

The campaign has been an outstanding success with over 90,000 signatures to date. On the 25th August 2020, a letter from Kevin Hollinrake MP for Thirsk & Malton was sent to Prime Minister Boris Johnson citing the campaign and advocating for change to the council tax system.

We look forward to receiving the Prime Minister’s answer.

Brickfield Equine

Brickfield Equine is a dual-purpose business specialising in two Equestrian disciplines: Thoroughbred Racehorses and Showjumpers. It comprises Bloodstock Agent and Racehorse Pre-trainer, Victoria de Sousa in partnership with Chris Dwyer, and up-and-coming equestrian and Victoria’s son, Ryan de Sousa.

Having had some great success over the past years the business started to expand and it was time to really open its wings and start marketing itself by developing the brand, creating a website and a social media strategy.

AgileAbility worked with Brickfield to design and develop their brand and create a strategy that would not only communicate their wonderful services and facilities but essentially their experience and the tailored care that goes into each and every horse they manage.

We were proud of the outcome and now Brickfield Equine are growing an engaged audience and using the website to promote and sell many of their thoroughbreds using videos they post regularly.

Victoria has had some fantastic feedback from industry personnel commenting on how good and active they are on social, and how professional their outfit is now with a fantastic new website and branded clothing for riders and horses.

City Exec

City Exec is a Global Boutique Head Hunting Agency that specialise in Fintech, Data and ESG with offices in London, Hong Kong and Singapore.

As one of the only Agencies in this very niche space of business, with over 22 years of experience, it was essential to create a brand that focused on their very individual and unique personal service.

AgileAbilty re-designed a new, bold and vibrant Brand that modernised City Exec and is a powerful reflection of their experience in this fast-moving technology sector.

We produced a beautiful, emotive video, published on the new website, which drives a deeper understanding of their passion for the industry.

We believe that videos are the most powerful platform in which to tell your story and City Exec is no exception.

FD Ready

FD Ready needed to develop a new Brand and design and develop a new website as part of the launch of their exciting new training business providing tailored training courses for Financial Directors. The Brand and Website required a focus on the individuals in the Company through a series of videos.

AgileAbility understood that the key ingredient to success for FD Ready was the individual characters, and the experience and dedication of the business owners. We therefore worked with the Directors to establish a strategy that would highlight their unique character, extensive experience and the quality of their training methodology, however, we knew like any new start up budgets were tight.

We developed a strategy that would support a social marketing campaign and would enable FD Ready to grow their business and eventually develop an ever-expanding portfolio of unique training programmes.

Agileability are proud to see the success of FD Ready, who are now a thriving business helping and supporting Financial Directors across the country in their career paths.

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