At Agile Ability, we believe in the transformative power of visual storytelling. Our recent project, WIRED, in collaboration with Fractured Films, is a testament to this belief. This Sci-Fi thriller explores the omnipresence of technology and its effects on human relationships, blending drama with dark comedy.
The Importance of Digital Marketing
In the world of independent film, digital marketing is essential. It not only attracts audiences but also sustains interest in the film over time. For “WIRED,” our goal was to craft a compelling narrative that would captivate viewers and showcase the film’s high production values.
Crafting the Visual Narrative
The brief was to produce a visually stunning short film that delves into technology’s pervasive influence. We were to create a narrative that resonates across digital platforms, engaging a wide audience.
The Film
“WIRED” features Amy Beth Hayes as Becca and Polly Maberly as MAIA, an AI smart hub. Directed by Will Jewell and produced by Lee Mancini, the film explores AI’s impact on human behaviour, set against a backdrop of dark comedy and high-end drama.
The Crew
Our talented team brought the story to life, with Philippe Thuery as Director of Photography and a skilled cast that included Cerys Knighton and Fintan Shevlin.
Digital Marketing and Distribution
To ensure “WIRED” reached its target audience, we implemented a comprehensive digital marketing strategy:
Trailer Release: We created a compelling trailer that was showcased at over 60 film festivals.
Social Media Campaigns: Tailored content highlighted cast and crew members, shared on their profiles to expand reach. This organic resonance helped build a wider audience.
SEO and Content Marketing: Enhanced the film’s website with optimised content, including blog posts, interviews, and behind-the-scenes footage, to drive organic traffic.
Private Screening: We hosted a private screening, creating an exclusive experience that added to the film’s allure.
The Impact
The film’s digital marketing campaign significantly increased its visibility and engagement. “WIRED” received critical acclaim and was showcased at several prestigious film festivals. The film’s compelling narrative and high-quality production attracted a dedicated online following, ensuring its success in a competitive digital landscape.
Conclusion
Our collaboration on “WIRED” demonstrates the critical role of visual storytelling and digital marketing in film production. At Agile Ability, we combine creativity with strategic marketing to create impactful films that resonate with audiences and build lasting engagement.
