At Agile Ability, we understand the importance of a strong digital presence. Our recent work with Silvestre de Sousa, a celebrated jockey, illustrates the impact of effective digital marketing. We revitalised his social media and sought new sponsorships, enhancing his brand and visibility.
The Importance of Digital Marketing
In the competitive world of horse racing, a powerful online presence is crucial. Digital marketing helps showcase achievements and connect with fans, sponsors, and the broader community.
Enhancing Digital Footprint
Twitter: Increased engagement with regular updates, interactions, and behind-the-scenes content.
Instagram: Launched a new account with visually appealing posts, growing a strong follower base.
Sponsorship Acquisition: Developed a comprehensive sponsorship brochure highlighting Silvestre’s achievements and opportunities for sponsors.
Conducted targeted outreach to potential sponsors, resulting in positive responses and ongoing negotiations.
The Impact
The revamped social media presence led to a significant increase in engagement, while the sponsorship efforts opened new avenues for partnerships. Silvestre’s brand is now stronger than ever, both on and off the track.
Conclusion
Our work with Silvestre de Sousa demonstrates the effectiveness of strategic digital marketing and sponsorship acquisition. We have helped position him as a leading figure in horse racing, with a robust online presence and engaged audience.
