Alice Haynes Racing

Agile Ability, a Film First digital agency agency, was approached by Alice Haynes Racing, a racehorse trainer based in Newmarket, Suffolk, to refresh their branding, design and develop a new website, lead by a promotional film to showcase their services.

The agency worked closely with Alice Haynes Racing to understand their brand identity and values. They started by conducting a thorough analysis of the existing branding and website, identifying areas that required improvement. After a series of consultations, Agile Ability developed a new brand identity for Alice Haynes Racing that better reflected their passion for horse racing and their commitment to excellence and made their brand more distinguishable. The new brand identity included a refreshed logo and brand messaging that conveyed the spirit of the racing world.

In line with Agile Ability’s Film First approach to visual brand story telling, we created a promotional film that showcased the trainer’s services, passion and expertise. The film was shot on location at her stables in Newmarket and at Lingfield Park Racecourse where she had numerous runners on the day. The film featured interviews with staff and showed her interaction with her clients at the races, providing an in-depth look at the workings of Alice Haynes Racing.

We also developed a modern, responsive website that showcased the trainer’s achievements and highlighted their services, with easy navigation and a user-friendly layout. The website also included a news section, social media integration, and a contact form to allow potential clients to get in touch easily.

The results of the project were overwhelmingly positive, with the new branding, website, and film helping to attract new clients and cement Alice Haynes Racing’s position as a leading racehorse trainer. The agency’s work helped to elevate the trainer’s brand identity and online presence, reflecting her professionalism, expertise, and passion for the sport.