The COVID-19 pandemic introduced unexpected stresses on retail systems, creating many immediate challenges. With the retail landscape set to shake up with consumer habits changing, the retailer must answer a key question: What does it take to reach your consumers during this pandemic?
The Saudi Cup is the world’s most valuable horse race – the inaugural running was held in Riyadh, Saudi Arabia, in February 2020. In global horseracing terms, the race is a hugely exciting new addition to the international calendar, allowing horses to participate in top level races at a time of year which is usually ‘off season’. I was appointed Project Manager for the Arabic social channels and lead a team of up to 10 people, including videographers, graphic designers, Social Media Influencer manager, translator and social publisher/community manager. We were tasked with raising awareness of the new horse raceContinue reading “A new global sporting event”